Platinum launched from humble beginnings with a small South Anne Street Studio, Dublin 2


Platinum grew in popularity with BA sponsorships across social media platforms


Platinum expanded to a second store in Eyre Square Shopping Centre; taking on talented individuals from the area


Platinum continues to push into the forefront of Irish Hairdressing, receiving recognition, award nominations and media coverage across the industry


We expanded to our dazzling D’olier Street Store complete with full hairdressing services and an advanced academy. We relocated and expanded our Galway store to our beautiful Buttermilk Walk premises! We luanched our third store in Cork using top talent from the county. Platinum were proud to be an Official Hair Partnerof Miss Ireland 2018!


Platinum’s popularity continued to soar with endless nominations for our efforts in business, our services, and our professional product range. Our MD Onagh O’Driscoll was nominated for Image Business of Beauty Awards ‘Young Business Woman of The Year’ award!


As the pandemic hit, our MD Onagh O’Driscoll drives online sales for the duration of the lockdown. Platinum’s waiting list hit headlines, generating €20,000 in deposits awaiting our reopening. Our distribution team outgrew our D’olier Street store and we relocated to our heavenly headquarters complete with an impressive academy, extensive warehouse, plush photography lab and iconic Instagram suite!


This year was an extremely challenging year for salons due to the global pandemic. Our HQ team were busy behind the scenes sourcing, trialling and testing various new product lines. With the lengthy lockdown it gave our colleagues the opportunity to revamp, and improve our products & services. All of our extension lines will be increasing from 25 smouldering shades to 33 shades this Christmas,  keeping up with the latest trends. We are also introducing our newest hair extension method The Platinum Pearl collection micro weft/invisible weave this season.

The Future

Our goal is to extend the distribution line expanding Worldwide offering our products and services in every country. Our team are always developing and implementing new ideas to keep up with the latest trends.